If the consumer wins, an e-mail is sent with instructions on how to redeem the prize. The app was used to scan the unique code on Tetra Brik Aseptic Slim 200 ml packs whereupon a scratch and win digital coupon appears. To participate, consumers were required to download an app, available via Google Play and Apple Store, and then register through Facebook, Google or by e-mail. Solution – scan and win promotionĪ digital solution such as a scan and win promotion made a perfect fit considering the circumstances of the pandemic when people were spending more time at home in front of their phones. The challenge was how to make a closer connection with mothers who are the prime decision-makers and the ones who put this drink into their children’s lunchbox or take it with them on a walk with their kids, for example.ĭue to the Covid-19 pandemic, a new initiative was needed to engage with mums as sales in the nectar category were adversely affected due to changing shopping habits and less time spent outside. This particular brand of nectar sold in Tetra Brik ® Aseptic Slim 200 ml packages is a drink consumed by children and the colourful cartoon pack design reflects this.
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